One of my previous clients owned a window cleaning company. Yes, it was wonderful to see a woman competing in a male-dominated industry. Her marketing informed her prospects that she would make sure their windows were absolutely spot-free when the job was completed. But that’s what everyone EXPECTS from a window cleaning company, isn’t it? And the problem is that when she delivers on that promise and delivers spotless windows,
If you are like me, you have probably faced task resistance on a big project at some point. I faced major task resistance creating and launching my first online course. I found myself in a cycle of escaping the big, important work to busy myself with small, insignificant tasks. My rational brain knew exactly what I should have been doing. It was rallying hard for me to get the work done that
Goals are specific, attainable targets that bring you to your vision. They’re the milestones you need to reach along the way. They are know to focus your efforts and intentions, and direct your motivation in a productive direction. The also outline a plan of action, while dreams are conceptual visions. Goals are different from your vision. It can be easy at first to confuse a business vision with a goal.
The online space is full of distractions and lack of focus is one of big reasons your business may fail. The thrills of the social media can easily divide your attention. I get it…businesswomen embrace social media because it has changed the way we reach and interact with clients, offer services and products, communicate with other businesswomen and — in a nutshell — do business. Its bottom-line impact can be
The joy of working for yourself just can’t be beat, right? You get to set your own schedule, be creative, work on things you value and find engaging; however, nothing seems to be getting done? Why is that? Well, in my professional opinion, you are probably suffering from a case of one or more of the following very treatable conditions: Decisionitis: Symptoms include putting off major decisions, putting off minor decisions, burying your
The busy but broke phenomenon is not limited to new entrepreneurs. It affects entrepreneurs of all experience levels. It’s a non-discriminatory state of being. We feel it without regard to our actual income. And we are all vulnerable to how busy keeps you broke trap. Ever felt like you have so many tasks to do and not enough time to get them done? Even worse, feel like you are doing everything you
If you’ve been struggling with getting clients and making money in your business, I’ve got your back. I’ve worked with hundreds of entrepreneurs just like you. They don’t have any money, they’re not getting any clients, and they are frustrated about it! I get it. You think that you’re doing all of the right things because you read all the blogs, you’ve downloaded all the freebies, you’re doing what you
As you work to create a distinctive brand strategy, it is critical to understand not only what distinctive means, but why it is important. A dictionary definition is, “having a special quality, style or attractiveness“. This definition is perfect for the purpose of building a brand strategy. Special Quality: Your brand’s special quality is its Unique Selling Proposition (USP). It is the thing that makes it different from the competition. It