As you work to create a distinctive brand strategy, it is critical to understand not only what distinctive means, but why it is important. A dictionary definition is, “having a special quality, style or attractiveness“. This definition is perfect for the purpose of building a brand strategy. Special Quality: Your brand’s special quality is its Unique Selling Proposition (USP). It is the thing that makes it different from the competition. It
Do you know how to work with your inner critic? You probably know her as the critical voice inside your head. The one that bullies and nags you without compassion and tries to stop you from growing beyond your comfort zone. This voice is like a mirror that reflects your fears and insecurities. It second guesses your decisions, questions your actions, judges and criticizes you, can be sarcastic and derisive.
Have you told the search engines where to find you? Do you know how visitors are interacting with your website? If not, stick around and read this blog post and learn how to set up Google Analytics. First, we need to set up two tools: Google Search Console Google Analytics Yes, I know, Google owns everything. But I promise these are two tools you will want install. They give you
During a session with my client yesterday, she expressed how she did not understand why she lost the sale when she was positive that she had stepped through the sales conversation very clearly. She knew that the person she was speaking to needs her services. “Did you explore with her the cost in her life of staying where she is now?” I asked. She answered, “Yes, I did! She was practically in
If you are looking to make a shift to make more sales and become known for your brilliance, following are five key steps that you must take: 1. Mindset Shift: You must start with a deep knowing that you are worthy of success and also worthy of being taken seriously as an expert. I am always meeting women who do not take themselves seriously enough or fear how others will perceive
Although there is nothing wrong with being a person who loves DIY (Do It Yourself) projects, DIY branding obstacles can derail your success when building your brand. Building a brand is an emotional and personal experience. You delicately straddle the line between your shoestring budget and really making an investment in yourself. As in any decision, your decision to DIY when it comes to building your brand is accompanied by its own
If you were to analyze any great brand, you will find that there are four things supercharging their business: Brand recognition Faithful brand ambassadors Many opportunities Extraordinary productivity I will break down these four things and explain how they correlate to the growth potential and success of your brand; however, I want to share a pitiful tale first. My Dismal Brand Bust and Comeback When I first became serious about
In today’s post I will guide you through the five main steps of brand building and help you gather, prepare and bring together the ingredients you need to build your brand. Starting a business is similar to having a baby (without the cravings, raging hormones or diapers, of course). Think about it. We spend endless months planning for its arrival. You introduce it to the world with beaming joy. You spend