Although there is nothing wrong with being a person who loves DIY projects, DIY branding obstacles can derail your success when building your brand. Building a brand is an emotional and personal experience. You delicately straddle the line between your shoestring budget and really making an investment in yourself. As in any decision, your decision to DIY when it comes to building your brand is accompanied by its own obstacles. Of course, you
If you were to analyze any great brand, you will find that there are four things supercharging their business: Brand recognition Faithful brand ambassadors Many opportunities Extraordinary productivity I will break down these four things and explain how they correlate to the growth potential and success of your brand; however, I want to share a pitiful tale first. My Dismal Brand Bust and Comeback When I first became serious about
In today’s post I will guide you through the five main steps of brand building and help you gather, prepare and bring together the ingredients you need to build your brand. Starting a business is similar to having a baby (without the cravings, raging hormones or diapers, of course). Think about it. We spend endless months planning for its arrival. You introduce it to the world with beaming joy. You spend
Our world is such a noisy place, especially now more than ever. On many of my recent client calls I have said something to the effect of “Sorry to say that I don’t have the secret manual of how to run insert-your-name-here’s business!” I offer it tongue-in-cheek (and with love of course); however, it is true that there is no magic formula to follow (even though we can wish it were that easy).
I was just sitting here at my desk wondering why most entrepreneurs aren’t where they want to be. And I really think that it is because they haven’t set up a marketing system. You probably know that your marketing system is always running in the background. And I hope that you are making an extra push to get yourself out there in a bigger way each quarter. When you set
Finding the space and time to identify the most critical things to focus on in your business is the first step in getting the right things done. As a solopreneur, help can come to you in many forms: from the children’s morning carpool to a personal assistant who can help with errands and organizing. Most of us know we need the help; however, we put off making the decision with
As a business owner, you will always have more that you could do than you have hours in a day. Add to that the time you want to spend with family, friends, taking care of your household, working out, etc and you’d probably say that you have a recipe for overwhelm. But do you? Overwhelm doesn’t actually come from having too much to do. It comes from the faulty idea that everything
There are common phases that your business journey will go through. The trail to business success is long, winding and sometimes rocky; however, it is definitely worth the trip. Wouldn’t it be nice if business success was easy? If there were a formula for success, like all the self-help gurus would have us believe? My answer to those questions is “no”. I think it is good that your business journey is challenging and