The majority of your revenue comes from your ideal customers. The 80/20 rule of business states: 80 percent of your revenue comes from 20 percent of your clients, and those 20 percent are your ideal customers. Generally, these customers are loyal, spend a lot and spend often. They may be demanding, or ask you to stretch a little bit further; however, they are fair and they are profitable. You want
You can easily align your fees when you realize that you need to be congruent with what you are charging. This allows you to attract clients who are also happy to pay your fees and know they get great value. You also need to have the confidence in yourself and your abilities and the knowledge that your services are actually worth far more than what you charge. In this post
I recently attended a business success seminar. It was a jam-packed three days and a lot of what I learned about running a successful business applies to living a successful life. Today I want to share just three points that were made at that seminar on being wildly successful that I hope that you will find useful: 1. Invest in yourself. To be successful in life, it is critical to
One of my previous clients owned a window cleaning company. Yes, it was wonderful to see a woman competing in a male-dominated industry. Her marketing informed her prospects that she would make sure their windows were absolutely spot-free when the job was completed. But that’s what everyone EXPECTS from a window cleaning company, isn’t it? And the problem is that when she delivers on that promise and delivers spotless windows,
If you are like me, you have probably faced task resistance on a big project at some point. I faced major task resistance creating and launching my first online course. I found myself in a cycle of escaping the big, important work to busy myself with small, insignificant tasks. My rational brain knew exactly what I should have been doing. It was rallying hard for me to get the work done that
Goals are specific, attainable targets that bring you to your vision. They’re the milestones you need to reach along the way. They are know to focus your efforts and intentions, and direct your motivation in a productive direction. The also outline a plan of action, while dreams are conceptual visions. Goals are different from your vision. It can be easy at first to confuse a business vision with a goal.
The online space is full of distractions and lack of focus is one of big reasons your business may fail. The thrills of the social media can easily divide your attention. I get it…businesswomen embrace social media because it has changed the way we reach and interact with clients, offer services and products, communicate with other businesswomen and — in a nutshell — do business. Its bottom-line impact can be
The joy of working for yourself just can’t be beat, right? You get to set your own schedule, be creative, work on things you value and find engaging; however, nothing seems to be getting done? Why is that? Well, in my professional opinion, you are probably suffering from a case of one or more of the following very treatable conditions: Decisionitis: Symptoms include putting off major decisions, putting off minor decisions, burying your