During a session with my client yesterday, she expressed how she did not understand why she lost the sale when she was positive that she had stepped through the sales conversation very clearly. She knew that the person she was speaking to needs her services. “Did you explore with her the cost in her life of staying where she is now?” I asked. She answered, “Yes, I did! She was practically in
If you are looking to make a shift to make more sales and become known for your brilliance, following are five key steps that you must take: 1. Mindset Shift: You must start with a deep knowing that you are worthy of success and also worthy of being taken seriously as an expert. I am always meeting women who do not take themselves seriously enough or fear how others will perceive
Although there is nothing wrong with being a person who loves DIY (Do It Yourself) projects, DIY branding obstacles can derail your success when building your brand. Building a brand is an emotional and personal experience. You delicately straddle the line between your shoestring budget and really making an investment in yourself. As in any decision, your decision to DIY when it comes to building your brand is accompanied by its own
If you were to analyze any great brand, you will find that there are four things supercharging their business: Brand recognition Faithful brand ambassadors Many opportunities Extraordinary productivity I will break down these four things and explain how they correlate to the growth potential and success of your brand; however, I want to share a pitiful tale first. My Dismal Brand Bust and Comeback When I first became serious about
In today’s post I will guide you through the five main steps of brand building and help you gather, prepare and bring together the ingredients you need to build your brand. Starting a business is similar to having a baby (without the cravings, raging hormones or diapers, of course). Think about it. We spend endless months planning for its arrival. You introduce it to the world with beaming joy. You spend
Our world is such a noisy place, especially now more than ever. On many of my recent client calls I have said something to the effect of “Sorry to say that I don’t have the secret manual of how to run insert-your-name-here’s business!” I offer it tongue-in-cheek (and with love of course); however, it is true that there is no magic formula to follow (even though we can wish it were that easy).
I was just sitting here at my desk wondering why most entrepreneurs aren’t where they want to be. And I really think that it is because they haven’t set up a marketing system. You probably know that your marketing system is always running in the background. And I hope that you are making an extra push to get yourself out there in a bigger way each quarter. When you set
Finding the space and time to identify the most critical things to focus on in your business is the first step in getting the right things done. As a solopreneur, help can come to you in many forms: from the children’s morning carpool to a personal assistant who can help with errands and organizing. Most of us know we need the help; however, we put off making the decision with