Happy New Year! What topic is on the lips of many solopreneurs at this time of year? Goal setting! Goal setting is a familiar exercise to most of the women I interact with. Being that today is the first day of the year, many of you are sitting down to create some. As part of my normal end-of-the-year rituals, I spent time the last week in December to revisit old goals and
Do you follow Gary Vaynerchuk (a.k.a. Gary Vee) on Facebook, Instagram or Twitter? It seems like he is everywhere! If you know what I’m talking about, you are daily served Gary’s optimism first, stop-your-whining-and-get-stuff-done attitude. And I totally admire that. I lap this stuff up. I eat right out of the palm of his hand each time he posts a video or quote. His daily vlogs present his on-brand mantra of
Rather than following a template, small business owners may want to focus on what works. If you review your processes and business plan, and cut out the least effective programs/projects, you may save money and increase attention and resources. As the year comes closer and closer to an end, I have been doing a lot of reflecting, especially from a business perspective. I am currently booked up until February 2018, which is the
The decision to build your own personal brand can turn out to be the best business move you make. It helps others become aware of what you stand for, increases your credibility, provides opportunities for others to consistently like and follow you, and helps you gain trust, which leads to increased business. I was recently working with one of my clients who was setting out to create a brand for her business.
Yesterday I cringed when a potential client said, “I just enrolled in another how to course.” I asked her what made her say “yes” to it. She said, “It sounded like something I need to know”. Ugh. I hear this all of the time. Entrepreneurs are suckers for that next thing to push us to the top, aren’t we? That promise to help us make thousands of dollars in a matter of
Today is Halloween! Today we will putting on our masks; however, most of us are already wearing one. I recently attended an event along with some very high profile women. I observed several women, including those who were very famous and well recognized, entering the room in a cautious manner. It was if they came to the event in costumes, complete with masks. The masks were not the kind we purchase in
Far too many brands make a branding mistake that can be easily avoided. This week I decided to write a brief post about a mistake that you might be making in your business that can be turning away potential clients. If you are anything like me and have been feeling like these past few years of social media platforms have you “trying all the things”, you are not alone.
Fighting the future or open to change? Which are you? It seems that most of us can all agree the world is changing faster than it ever has before. Supercomputers in our purses. Tons of knowledge literally at our fingertips with the help of Uncle Google. Oodles of selfies uploaded every day. Our world leaders engaging in social media wars. Complete industries being born from “influencing” others on social media.