Entrepreneurs want to start off on the right foot to create successful relationships with their clients. If you are a service-based entrepreneur, I imagine that you have come across a client issue that you did not know how to address. And, if you are like me, your reputation is important to you so you want to handle things professionally to avoid damaging that reputation. I have found that if you
You want to brand your small business. First on the agenda: You decide to have a logo created. You are not alone. Many entrepreneurs take this approach once they decide to brand themselves. In fact, I took that approach in 2011, when I created the logo you see here on my site (a logo redesign is overdue and will be one of my last re-branding tasks in 2017). I have
With clarity comes power is a phrase commonly used by Tony Robbins on the topic of key distinctions shared by happy and successful people. The clearer you are on what you want, the more your brain knows how to get there. Is your focus on the right things to grow your business and, more importantly, do you know who your ideal clients are? You may have heard the saying that if you are
When you start a business, you are suddenly reliant on no one but yourself. This may be the first time in your life that your are faced with this challenge. It is widely said that there is no better personal development tool than starting your own business. Owning your own business will bring up all of your issues and crap. It will different for each of us—money issues, self-worth issues, not
Today’s post guides you toward turning wasted hours into productive hours with a marketing calendar. There is a lot more going on within your marketing calendar than just trying to get more organized and, if you don’t know it, you are probably going to have a difficult time. On the outside, marketing calendars seem to be just about getting a whole bunch of tasks laid out in a handy calendar format–like
We are all aware that the color trends are shifting and redefining each year. Learn how to add new Pantone Colors for a greater range of creative expression and to ensure that your color palette is fresh, modern and relevant. Don’t know where to start. Well, the New York Fashion Week was held in September and left us with an impression of what is to come in the next year
The first step you want to take in creating your blog is to select and register your domain name. Owning your own domain name is the fastest, easiest, and least expensive way to increase the professionalism of you and your business. If you own a business, you are selling yourself. Having your own domain name is important for your branding and ensuring that your prospects and clients successfully arrive on
It seems that the main struggle my clients have is wanting desperately to share their gifts; however, they have few (or no) clients. The bulk of my clients have been coming from referrals for the last couple of years but I am familiar with that struggle. It can be like a Catch 22 because you sometimes need clients in order to receive referrals but you need referrals to have clients.